CHECK LIST WITEK MEDIA

Following is a 16 point critical checklist you can use to quickly analyze your station’s ratings future.

For help in any of these areas, call WITEK MEDIA  +33(0)6 86 15 95 57 or email me at bwitek@mac.com

• Are you spend a entire day listening to your biggest compétitor ? 
• Does everyone on the staff know the target?
• Does everyone know the goals?
• What’s the station’s word?
• What need (or mood) do we serve?
• Is every quarter-hour consistent?
• Is on-air positioning creative, focused?
• Outside media:  simple message, concentration of force?
• Are we seizing the moment?
• Are we thinking “outside” or “inside”?
• What makes us more local?
• What are we doing to be different?
• What are we doing to learn ?
• How does your station or, perhaps, your breakfast show compare alongside your rivals, or against similar stations elsewhere in the country?
• Do you want to make sure you’re playing music while your competitors are talking or playing commercials?
• Is your music mix the way you want it to be, or is someone else beating you to the news stories that matter to your listeners?
• Do you know the importance of understanding a  record’s life cycle of Introduction, Adoption, Maturity?