Following is a 12 point critical checklist you can use to quickly analyze your station’s ratings future.

For help in any of these areas, call WITEK MEDIA  +33(0)6 86 15 95 57 or email me at bwitek@mac.com



Are you spend a entire day listening to your biggest compétitor ? 
Does everyone on the staff know the target?
Does everyone know the goals?
What’s the station’s word?
What need (or mood) do we serve?
Is every quarter-hour consistent?
Is on-air positioning creative, focused?
Outside media:  simple message, concentration of force?
Are we seizing the moment?
Are we thinking “outside” or “inside”?
What makes us more local?
What are we doing to be different?
What are we doing to learn ?